Gayatri Agrawal: Pioneering Bespoke AI Solutions for Businesses

Driven by a passion for innovation and a desire to empower businesses, Gayatri Agrawal is carving a niche in the Indian tech space with her company, ALTRD.

From a Business-Oriented Childhood to a Tech Spark

Agrawal's entrepreneurial spirit blossomed early. Growing up in a business-oriented family in Kishangarh, Odisha, she witnessed her family members conducting business, unknowingly planting the seeds of her future path. This environment, coupled with her natural curiosity and creativity, led her to pursue a degree in architecture. However, during her studies, she discovered the fascinating world of coding while exploring digital architecture. This revelation sparked a new passion, merging her creative vision with valuable technical skills.

Embracing AI and Recognizing the Gap

The COVID-19 pandemic proved to be a turning point for Agrawal. While freelancing for international clients, she witnessed the transformative power of data, AI, and machine learning across industries. This sparked her desire to delve deeper, leading her to pursue a Master's degree in machine learning and data science.

Her journey took a definitive turn when she developed an award-winning AI tool for the Barcelona city government. Witnessing the impact of customized solutions, Agrawal recognized a crucial gap in the Indian market. While AI was gaining traction globally, Indian businesses often lacked bespoke solutions tailored to their specific workflows.

The Birth of ALTRD

In December 2022, Agrawal saw this gap as an opportunity. She decided to bridge it by creating ALTRD, a company specializing in building customized AI tools for businesses.

Revolutionizing Workflows with Bespoke AI

Unlike generic AI tools, ALTRD focuses on crafting solutions that seamlessly integrate with a client's existing workflows. This includes developing AI-powered tools ranging from retail recommendation bots to tech-driven marketing campaigns.

For example, ALTRD has developed a unique e-commerce bot that allows users to personalize search queries, receiving precise recommendations based on specific needs. Their work has also garnered recognition with impactful brand campaigns for giants like Flipkart and Amazon.

Rapid Growth and Strategic Scaling

Despite operating in a competitive tech industry, ALTRD has achieved impressive growth. Within a year, they have collaborated with over 35 brands. Their approach – building once and customizing slightly for multiple clients – has been key to their rapid scaling while maintaining high profitability.

However, Agrawal emphasizes the importance of strategic growth. They prioritize a lean team of 10 core members, focusing on quality and maintaining trust with clients who entrust them with sensitive data.

Championing Women in Tech

Agrawal acknowledges the challenges women face in the tech industry, particularly in backend roles dominated by men. However, she remains undeterred and actively champions women in the field.

She collaborates with women-centric communities like WOW (Women Opportunity Network) and GenX, mentoring female entrepreneurs and guiding them on integrating AI into their operations.

Empowering the Future

Agrawal encourages aspiring women in tech to be proactive and seek opportunities. She emphasizes the importance of mentorship and lifelong learning in a rapidly evolving field like AI.

Gayatri Agrawal, with her innovative vision and dedication to empowering businesses, is making a significant mark on the Indian tech landscape. Her journey serves as an inspiration for young women seeking to break barriers and embrace the transformative power of technology.