Marketing Development Assistance Scheme
The Marketing Development Assistance Scheme, by the Ministry of Tourism, aims to promote India as a prime tourist destination in overseas markets. It provides financial support to tourism service providers and state/UT tourism departments for international promotional activities.
What is the Marketing Development Assistance Scheme?
This scheme offers financial assistance to stakeholders in the tourism industry to participate in international travel shows, exhibitions, roadshows, and online promotions. It enhances the visibility of "Incredible India" and increases foreign tourist arrivals.
Key Objectives of the Marketing Development Assistance Scheme
· Promote Tourism: To motivate stakeholders to market Indian tourism in overseas markets.
· Enhance Brand Visibility: To increase the visibility of "Incredible India" internationally.
· Augment Tourist Arrivals: To boost the number of foreign tourist arrivals to India.
· Support Promotional Activities: To provide financial assistance for international marketing efforts.
Eligibility Criteria for the Marketing Development Assistance Scheme
· Tourism Service Providers (TSPs):
o Travel agents, inbound tour operators, tourist transport operators, classified hotels, and other approved entities.
o Approval from the Ministry of Tourism or State/UT Tourism Department.
o Minimum fee turnover of ₹1.00 crore to ₹2.00 crore (max. 2 tours) or ₹2.00 crore and above (max. 3 tours) in the preceding two years.
· State/UT Tourism Departments: Eligible without turnover requirements.
Benefits of the Marketing Development Assistance Scheme
· Financial Support for TSPs:
1. Maximum ₹3,50,000 per tour.
2. 90% support for economy class airfare.
3. 90% support for built-up stalls, participation fees at overseas exhibitions.
4. Lodging expenses up to ₹10,000 per night (max. 5 nights).
· Financial Support for State/UT Tourism:
1. Overall ceiling of ₹3,50,000.
2. Support for built-up stalls and participation fees at overseas exhibitions.
· Online Promotion Support:
1. 50% of the total cost, up to ₹1,00,000 per financial year, for digital content creation and online promotion.
How to Apply for the Marketing Development Assistance Scheme?
· Online Application:
1. Prior Approval:
1. Download Annexure-I (prior approval application form).
2. Fill in the form and attach required documents.
3. Submit the form via email to mda-tourism@gov.in at least 21 days before the tour.
2. Reimbursement Claims:
1. Download Annexure-II, III, & IV (reimbursement claim forms).
2. Fill in the forms and attach required documents.
3. Submit the forms via email to mda-tourism@gov.in within 45 days of activity completion.
· Note: Physical submissions are not accepted.
Documents Required for Application
· Prior Approval:
o Proof of TSP approval.
o Declaration/Undertaking of no investigation or debarment.
o FEE certificate from a Chartered Accountant.
· Reimbursement:
o Financial assistance details for the past three years.
o Air tickets and boarding passes or passport pages.
o Tour report (max. 250 words).
o Original receipts and proof of payments.
FAQs About the Marketing Development Assistance Scheme
1. Who is eligible?
Approved tourism service providers and state/UT tourism departments.
2. What is the financial support?
Varies, up to ₹3,50,000 for travel shows and ₹1,00,000 for online promotion.
3. How do I apply?
Online via email.
4. What documents are required?
Proof of approval, financial details, travel documents, and receipts.
5. Is there support for online promotion?
Yes, 50% of the cost, up to ₹1,00,000.
Why Should You Apply for the Marketing Development Assistance Scheme?
The scheme provides essential financial support for promoting Indian tourism in overseas markets. By participating in international events and leveraging digital platforms, stakeholders can significantly increase their visibility and attract more foreign tourists.
Conclusion
The Marketing Development Assistance Scheme is a crucial initiative that enhances the global promotion of "Incredible India." By providing financial assistance and support for international marketing efforts, the scheme contributes to the growth of the tourism sector and boosts foreign tourist arrivals.